New Clients at HKA

I am most excited to be working with two new great clients at HKA.

The first is Tresor Properties. Tresor is a Laguna Beach-based real estate company that builds and redevelops luxury beachfront properties in two very cool areas, Laguna Beach and East Cape in Baja California Sur, Mexico. It’s only been a few months since we started with the company and already I’ve learned an incredible amount about the real estate market in Laguna Beach.

Our second newest client is Golden Spoon. Not only does this brand offer the best tasting frozen yogurt, it has been around long before other similar concepts opened. Golden Spoon has outlasted several ‘fro-yo wars’ and it’s only getting stronger. What a privilege to be a part of the team at one of the original frozen yogurt concepts in the country.

We are fortunate to be working with incredible, driven teams at both companies and look forward to many great successes with them!

It’s awards season at HKA – wish us luck!

Here we are at the end of April and I find myself and several of my coworkers burning the midnight oil, literally.  Why?  Because the end of April signifies the awards season for us OC-based public relations professionals.  Today is D-day, though it should be called P-day, the day our PROTOS awards entries are due.   A PROTOS award is like an Academy Award in the PR industry, given by the Public Relations Society of America, and HKA wins them year after year.

Each year, as this day draws near, I experience a range of emotions.  Concern, about how I’ll find the time to compile stellar entries for the agency.  Excitement, at the prospect of winning an award for myself and our team.  Satisfaction, as I look back at my previous years’ work and feel a sense of accomplishment at the tasks I’ve completed.

Even though I secretly dread this time of year as it approaches, it has allowed me, time and again, to take stock on all the incredible work done for our clients during the previous year.  Obviously we don’t know if we will win anything in the competition this time around, but I think a large part of the value of this exercise is in taking the time to reflect on our wins and losses over the past year – what we learned – and where we feel we “aced” it.  Wish us luck, I’m hoping we’ll hear, “And the PROTOS goes to: HKA!”

Emily