Author Archive

“I’m on a mountain, on my phone!”

August 3, 2010

This weekend I stayed in and rented a silly movie that unexpectedly reminded me of the PR world.

The movie? Hot Tub Time Machine, a DVD I would have rented,watched and returned without comment if I hadn’t read Robyn’s “Caught in the Middle Continues” blog post just a few days earlier.

"You're never gonna believe where I'm callin' you from, man. I'm on a mountain, on my phone!"

While the premise is outlandish – four men on a ski weekend find themselves back in 1986 after taking a dip in what must be “some kind of hot tub time machine” – the idea of going back to a time before the Internet and cell phones  reminded me of how difficult and different media relations must have been in the past.

Jacob: I’m kinda right in the middle of a thing right now, but can I text you later?
Girl: Can you what?
Jacob: Are you online at all?
Girl: I have no idea what you’re talking about.
Jacob: How do I get a hold of you?
Girl: You come find me.
Jacob: That sounds… exhausting.

It does sound exhausting. In fact, as a 22-year-old who grew up with the Internet, I can’t imagine what it would be like to try tracking down reporters without email or cell phones. For people who don’t like to be tethered to their office lines all day and night, these new(-ish) technological tools allow us to communicate wirelessly, effortlessly and immediately. Being in the HKA office, and especially reading Robyn’s “Caught in the Middle” entries, has given me a great deal of perspective on how reliant we are now on the digital world as a means of communication and how lucky I feel to be able to use Twitter, Facebook, instant messaging and text messages to reach someone instantaneously. From now on, when I want to pull my hair out after not being able to find someone’s contact info online, I’ll count my blessings and be happy that the Internet and Google (or “Lougle” as it’s known after the Hot Tub guys change history) even exist.

www.hkamarcom.com

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HKA & Clients Go Pink for the 4th of July

July 7, 2010

After a relaxing three-day weekend, I returned to the office and had the chance to see all the great photos Hilary and Robyn took during the Huntington Beach Fourth of July Parade. Thanks to the hard work and dedication of my amazing colleagues, HKA managed to bring three of our clients, Farmers & Merchants Bank, the Orange County Affiliate of Susan G. Komen for the Cure and Haskell & White, together for this great event.

The highlights:

Farmers & Merchants Bank kicked off its Pink Checking program and new partnership with Komen OC on Independence Day Weekend.

Pink Tie Guy, Wayne Pinnell of Haskell & White, pinked out his RV in support of this year’s Race for the Cure. You can follow @ThePinkRV on Twitter, and be sure to keep an eye out as it will be making appearances throughout Orange County leading up to the race on September 26!

Breast cancer survivors marched alongside F&M at the parade to raise awareness for Komen’s mission to help end breast cancer forever.

Despite all of the individual and collective moments of panic that led up to the day (and a hectic Friday when absolutely everything seemed to be going wrong!), a few last-minute miracles helped the weekend become an amazing success. I spent my Fourth of July in bed, home sick with a cold thanks to the June gloom weather we’ve been experiencing, but I loved being able to catch up on what I missed at the parade by clicking through the photos and taking in all the pink shots (my favorite color). If you missed out on the parade as well, head on over to the HKA, Farmers & Merchants or Komen OC Facebook pages and check out one of the albums from this weekend.

www.hkamarcom.com

The Newest New Girl Says Hello

May 28, 2010

Two weeks ago I had just completed my last set of final exams ever and the time had come to put on that unflattering cap and gown ensemble and receive my diploma from Cal State University, Northridge. Now, as I reach the end of my first week as an HKA coordinator, I look back and think: How did I manage to get so incredibly lucky?

I started out my college career as an aspiring journalist, but in the final stretch I met a wonderful professor who helped me realize my love for all things public relations. Still, turning down my dream journalism grad school in New York proved to be one of the most difficult choices I ever made.

However, I was spared weeks of regret and second-guessing because the day after I made my decision, I received an email from none other than Hilary Kaye herself responding to the portfolio I dropped off a few weeks back. One interview, several reference checks and eight nerve-wracking days later, she offered me a position as a coordinator at HKA, working on the OC Affiliate of Susan G. Komen for the Cure, Working Wardrobes, Susan’s Healthy Gourmet and Xan Confections accounts.

Hilary and the rest of my fabulous new co-workers welcomed me with overwhelming kindness and a limitless amount of patience for the dozens of questions I’ve thrown at them so far. Sami, the HKA office cat, is a little put off that she no longer has a comfy chair to sleep in, but she’s warming up to me – the other day she even helped me type up a calendar submission!

So here I am, on day five of my new job and I couldn’t be happier. I feel so blessed to be a part of this wonderful team of people and know there is so much I can learn from them about the fascinating world of public relations.