Author Archive

Cough, cough.

May 10, 2010

If you heard something that sounded like a dog repeatedly being hit by a car during the past two weeks or so, it was probably me, coughing in my office. It’s been awhile since I’ve been sick, and this time around it really knocked me off my feet. It’s surprising that your own health, something that is so essential to daily activities, can be so easily taken for granted. Fortunately, thanks to some antibiotics and an inhaler from my doctor, I’m feeling much better now, although this hideous cough is still lingering. So don’t be alarmed if you hear what sounds like someone strangling a goose over the next week or so; it’s probably still me.

Being sick is definitely not one of my favorite things, but one of our clients, the Orange County Employee Benefit Council, is! And I thought this was the perfect opportunity to plug their upcoming breakfast meeting this Thursday, May 13: The Business Value of a Healthy Workforce. Presented by Thomas Parry, Ph.D., president of the Integrated Benefits Institute, this presentation will explore the real costs of poor health; how CFOs view health and healthcare, and its relation to productivity; how employers are now managing health and productivity, and more. To read more about the upcoming meeting, visit the OCEBC current event page. To register, click here. Hope to see you there, and healthy!


My Second HKA Anniversary!

March 1, 2010

Going off of Mari’s last post, which she wrote on her birthday (happy birthday again!), I thought I’d jump in and announce that my two-year anniversary with HKA is just over a week from today. I wrote about my one-year anniversary last year, so I thought it was fitting to honor the occasion with a blog post once again. In last year’s post I talked about the changes I experienced during my first year at HKA, and my second year was no different. In the past year I welcomed a desk change and a promotion, and I also helped the rest of the staff welcome new clients and some new team members.

One of my favorite parts of working here has been the opportunity to meet the awesome people I work with every day. As a firm believer that you should strive to be a perpetual student and never stop learning, I wanted to share some of the things I’ve learned from the ladies at HKA. (more…)

Ernst & Young Entrepreneur of the Year Awards 2009

June 12, 2009

EYLogoI had the pleasure of attending the Ernst & Young Entrepreneur of the Year Awards for Orange County/Desert Cities last night along with Robyn and Hilary. This was my first time attending the event after hearing so much about it, and exceeded my expectations with the gorgeous venue, the great presenters and emcee and of course, the fabulous company. Each of the finalists were recognized with a video that played before the announcement of the winners in each category. This year’s finalists were especially impressive with their growth and success in the face of the current economic recession, and it was moving to see that the “American dream” (in which we can often lose faith because of dismal headlines and depressing stories) remained alive and well. (more…)

My One Year Anniversary With HKA!

March 3, 2009


One week from today marks my one year anniversary at HKA. It seems like just yesterday I was walking through the big blue HKA door for the first time, and now, here I am with the rest of the team preparing to welcome a new account coordinator who I’m sure you will be hearing from very soon.

This year has been one of many changes, and I’m grateful to have experienced many of those changes along with my colleagues here. As I approach this milestone,  I’m remembering how it felt to be the new girl on the block and experiencing events like PROTOS, the MS Walk with Ruby’s Raiders and the Susan G. Komen Race for the Cure for the first time. In only one year I’ve learned so much about PR, my colleagues, the media, our clients and their industries, but I think the most important thing I’ve learned is that you can never stop learning. Although we’re a small agency, we all bring such diverse backgrounds to the table, and just as all of us are teachers, all of us are students. Joining the agency a year ago, I would never have thought I would have something to teach a PR maven with 25 years of experience. Our president, Hilary Kaye is a seasoned PR pro who has enough contacts to fill a couple phone books, and teaches me new things about PR without even trying. But even so, she remains open to new ideas and often turns to the rest of us for advice on social media tactics and tools. I hate to toot our own horns here, but it’s great to be part of a collaborative environment where we all have something unique to add and there’s always something new to learn.

It’s been a great year, and I know there are lots of exciting things in store for the upcoming months. So cheers to my one year anniversary with the team, and I look forward to what’s to come! (more…)

Mainstream Media Embraces Linking

October 13, 2008

The New York Times Published this story yesterday about how many mainstream news outlets such as The Washington Post, NBC and The New York Times itself are starting to embrace the act of linking to other websites (including competitors), a practice that was previously avoided to prevent driving users away.

All I have to say is, “FINALLY!” I think it’s great that the mainstream media is taking a tip from bloggers, who have thrived on links. Links may drive traffic to other sites, but the traffic ultimately comes back when readers realize that the particular outlet is providing breaking and interesting news, whether they are churning it out themselves or are directing readers to a different outlet. Also, linked sites usually return the favor. Blogger Jeff Jarvis puts it best in the article: “Link unto others’ good stuff as you would have them link unto your good stuff.”